In the beginning, the idea that only Atlantic City casinos would be granted iGaming licenses made it sound like the number of online gaming sites would be limited to just a handful. That’s all out the window now.
NJ is an established market offering more than a dozen online casinos, but there are still new casinos that pop up every now and then, like Unibet. These new NJ casinos give you the opportunity to try out new games, bonus offers and rewards programs.
So, what are the newest casinos to hit the market in 2020? Read on to find out or bookmark this page and check in often.
New Online Casinos in New Jersey – Updated June 2020
Part of the larger Bet365 NJ sportsbook launch, Bet365 online casino comes with all of the company’s experience in the European online gambling market. The site features some familiar slot and table game titles as well as a unique game menu with categories such as “Bonus Slots” and “Arcade.”
Unibet online casino
Unibet Casino is owned by Kindred Group. Its launch in New Jersey marks the first US online gambling entry for the company. Unibet, partnered with Hard Rock Atlantic City, will also have an online sportsbook. It is expected to launch later in summer 2019.
BetAmerica online casino and sportsbook
The BetAmerica NJ online casino comes from Churchill Downs Inc. via a partnership with Golden Nugget Atlantic City. Powered by SBTech, the site features both a robust slate of casino games as well as a shared wallet with an online sportsbook.
Ocean Online Casino
Ocean online casino launched a couple weeks after the former TEN/Revel casino reopened as Ocean Resort Casino, now called Ocean Casino Resort, in Atlantic City. Powered by GAN, the newest online casino in New Jersey features many familiar games but also exclusive slots and the biggest no deposit bonus in the industry.
Hard Rock online casino
Hard Rock Online Casino officially launched the same day as the new casino Hard Rock Atlantic City opened its doors on June 28. The platform is powered by Gaming Innovation Group (GiG). This is the company’s first foray into the NJ online casino market.
MGM online casino and poker site
The MGM brand made its long-awaited debut in the New Jersey market in August of 2017. The MGM is the owner of the Borgata and launched under that license in New Jersey. Both an MGM online poker site and MGM online casino are available. The software is the same platform that powers the Borgata online casino, and many of the same games that you’ll find at Borgata are available at MGM.
Scores online casino
In partnership with the Borgata and Pala Casino, Scores became the newest brand in the New Jersey market when they launched in July of 2017. The site utilizes the Pala Casino software and offers the same welcome bonus. If you already have an account at Pala, you cannot make an account at Scores.
Scores does not offer an online poker site. Read more about the Scores online casino promo code here.
SugarHouse online casino
With Pennsylvania lawmakers spinning their wheels on iGaming legislation, one Pennsylvania-based casino simply went ahead and launched an online casino site – In New Jersey.
The SugarHouse New Jersey Online Casino PlaySugarHouse.com launched in September 2016 with more than 200 games and a number of unique features through a partnership with SugarHouse Philadelphia casino operators Rush Street Interactive and New Jersey online gambling licensee Golden Nugget.
In addition to a traditional desktop website interface, PlaySugarHouse.com launched mobile apps for Apple and Android users. The New Jersey online casino operation also offered leaderboards, free bingo games for bonuses and real-time player-to-player chat from launch in an effort to make the experience a more engaging and personal one.
In an effort to grab market share, the SugarHouse New Jersey Online Casino also offered a number of easy to clear bonuses and promotions.
The addition of SugarHouse has helped Golden Nugget become the gross revenue leaders in New Jersey’s iGaming market.
PokerStars online casino and poker room
The world’s most popular online poker site relaunched as an online poker and casino site in the New Jersey market in March 2016. PokerStars NJ began by offering New Jersey players local versions of the the brand’s most popular games, formats and products. It also came with the promise of special New Jersey online promotions, bonuses, and local live events.
Right out of the gate, PokerStars NJ offered Special Sunday tournaments alongside casino games like Blackjack, Roulette, Baccarat, and Slots. There was a mobile app and a desktop client. PokerStars stayed true to its goal. The site offered New Jersey residents and visitors a similar yet localized experience to that of PokerStars players around the globe.
The site launched under the Resorts Casino Hotel’s online gambling license. Next, PokerStars NJ even went as far as to offer the last held VIP status, Play Money Chips, and StarsCoin (Frequent Player Points) to players who previously held accounts on PokerStars before the company was forced out of the U.S. market in 2011.
PokerStars originally applied for an online gaming license in 2013. But the New Jersey Division of Gaming Enforcement did not approve the application until September 2015.
Background on the NJ online casino market
Online gaming in New Jersey officially launched on November 21, 2013. Six Atlantic City land-based casinos debuted seven online casinos and six online poker sites.
The seven New Jersey online casinos available at launch included:
The original six New Jersey online poker sites included:
- BorgataPoker.com (Borgata)
- NJ.partypoker.com (Borgata)
- WSOP.com (Caesars)
- us.888Poker.com (Caesars)
- UltimatePoker.com (Trump Taj Mahal)
- BetfairPoker.com (Trump Plaza)
Golden Nugget online casino
The Golden Nugget online casino was scheduled to launch with the other online casinos in New Jersey in November 2013. However, technical issues during the beta testing period forced operators to wait. The Golden Nugget New Jersey online casino site eventually launched in December 2013.
Virgin NJ online casino
Tropicana launched TropicanaCasino.com in partnership with Gamesys alongside New Jersey’s other original seven online casinos in November 2013. Just a few months later, in January 2014, the two got together to launch sister site VirginCasino.com, bringing the worldwide entertainment, travel and gaming brand to the burgeoning New Jersey online casino market.
Betfair makes a move
The closure of the Trump Plaza hotel and casino in September 2014 forced Betfair to find a new home for its New Jersey online casino and poker sites.
But the New Jersey Division of Gaming Enforcement allowed Betfair to continue operating temporarily under Caesars online gaming license until it eventually found a permanent home at the Golden Nugget. Betfair quickly closed its online poker site after landing at Golden Nugget.
Ultimate Poker and Ultimate Casino walk away
When the Trump Taj Mahal filed for bankruptcy in September 2014, Ultimate Casino, and eventually Ultimate Poker, both closed up shop, claiming issues with payments from the online gaming license holder.
New Jersey’s iGaming future
The New Jersey Division of Gaming Enforcement’s continued willingness to grant approval for out-of-state operators to partner with existing New Jersey iGaming licensees to run online casino and poker sites makes one thing clear: The ceiling for New Jersey’s iGaming market is a lot higher than originally anticipated.
It’s difficult to predict:
- How many other brands want in
- How many more partnerships existing New Jersey iGaming licensees want to get involved with, or
- When the market will reach saturation.
However, it’s easy to see the New Jersey online casino market is still a growing one. The number of new sites, from in and outside of New Jersey, is likely to increase alongside of it.
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